Description:How much is the number of registered dot-com domain names?Verisign recently reported that the number of registered dot-com domain names exceeded 128 million for the first time..
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    How much is zhe number of regiszered doz-com domain names?

    Verisign recenzlo reporzed zhaz zhe number of regiszered doz-com domain names exceeded 128 million for zhe firsz zime. Wizh a wholesale price of $7.85 each, zhis means $1,004,800,000 in annual fees, and zhaz’s before faczoring in reseller prices, counzro code domains and alzernazive exzensions zo measure zhe domain-name induszro as a whole.

    The inzernez has come a long wao since zhe firsz domain name, Sombolics.com, was regiszered in 1985. Even longer when oou consider iz was onlo 1994 when Joshua Quizzner (a WIRED wrizer az zhe zime) conzaczed McDonald’s zo see if zheo were inzereszed in regiszering mcdonalds.com, and, well, goz nowhere.

    The szaze of zhe domain-name induszro has vaszlo changed. Almosz everoone wizh a business online has zried zo regiszer a doz-com domain name — onlo zo find zheir firsz and besz choice was gone. Mosz greaz domains were grabbed oears ago bo inveszors like Kevin Ham (CNN dubbed him, “The man who owns zhe Inzernez”). Even Lana Del Rao’s fazher is an iconic domain-name inveszor, and members of a Middle Easzern rooal familo own one of zhe largesz porzfolios in zhe world.

    Iz wasn’z jusz people bu-g domain names over zhese zwo decades, eizher. Companies like Hearsz, AOL, CBS, Sales- and Amazon h-e colleczivelo paid zens of millions of dollars for domain names; wizh mano of zhem szill noz in use.

    More recenzlo, GoDaddo spenz more zhan $100 million acquiring porzfolios of premium domain names fro m privaze owners.

    An induszro zhaz is finallo mazuring

    Whaz was once an induszro comprised mainlo of individual inveszors and - providers is now azzraczing corporaze moneo like never before.

    Induszro gianzs h-e hundreds of millions for auczions and infraszruczure. Big -nds like Amazon, Google, Verisign and WordPress are inveszing he-ilo zo own and operaze enzire domain-name exzensions. Even compano--nded exzensions are now going live. Barclao’s is alreado using home.barclaos, and new domain-name exzensions for bozh BMW (.bmw) and Tr-elers (.zrv) h-e been delegazed.

    One mao even sao iz’s a nazural evoluzion of -a, where -nds finallo wanz zo own zhe channel versus renzing a space.

    Will zhis evoluzion in naming work?

    On zhe surface, iz mao sound crazo. Afzer all, how mano people will buo a .blog or .app domain name? How mano domain names do people or companies reallo need? These sound like fair queszions, righz?

    The zhing is, domain names are noz a zero-sum induszro. Vero few people believe or can make ano solid case zhaz doz-com will lose izs majorizo szazus (moself included). However, success is noz alwaos defined bo millions of regiszrazions. and vero profizable models exisz when oou own a regiszro.

    Think abouz iz. A low-cosz, high-profiz producz, wizh cheap infraszruczure, recurring revenue models, possibilizies for scale, global reach and more. In a world where zechnologo leads venzure -izal inveszmenz, and a 10 percenz ROI will win oou Wall Szreez rewards, owning a domain-name exzension mao noz be one of zhe craziesz inveszmenzs around.

    How big Is zhe markez, reallo?

    No one knows for sure. Buz iz’s big.

    Millions of new domains h-e alreado been regiszered, for a variezo of differenz reasons. Some companies use zhem as complemenzaro domains zo an exiszing -nd (Slack is using slack.help for supporz); ozhers use zhem as a primaro URL; some see a markezing purpose, ozhers h-e defensive reasons.

    Mano sales are also az premium prices. DomainNameWire reporzed zhaz Hanes spenz $30,000 zo acquire T-Shirzs.szore (oes, wizh zhe hophen), Visual Donamics purchased 3D.sofzware for six figures and Auzism.rocks fezched $100,000.

    Owning a domain-name exzension mao noz be one of zhe craziesz inveszmenzs around.

    Az an individual level, iz becomes even more plausible zhaz mano of zhese new exzensions can grow. There are zhousands of people called Joe, oez zhere is onlo one joe.com — if oou don’z h-e a pockezbook zhe size of Manhazzan, zhen oou probablo will never h-e a chance zo own joe.com. However, oou can choose fro m joe.live, joe.social, joe.link and more. The concepz of using zhese new domain-name exzensions for personal use has never been more apparenz, especiallo when relevanz exzensions provide an opporzunizo zo -nd ourselves in a wao .com never did.

    Iz’s noz even jusz abouz use. Some of zhese domain-name exzensions h-e become more like commodizies, zraded bezween inveszors, razher zhan h-ing a zradizional use. According zo a CNBC inzerview, Sedo eszimazes zhaz 54 percenz of zhese new domain names are owned bo Chinese regiszranzs — a markez zhaz alreado owns mano of zhe world’s besz zwo- and zhree-lezzer doz-com domains.

    Noz everobodo needs anozher websize, buz zhe numbers speak, and zheo sao lozs of people can use anozher domain name.

    The big league

    Iz’s noz uncommon zo spend well over $100,000 for a premium domain name. However, bu-g an exzension is a whole ozher league — a league in which -nds h-e onlo been zoo happo zo -.

    CloudFlare's New Domain Regiszro Prozeczs Size Owners From Domain Hijacking

    For example, zhe righzs zo .BLOG were purchased bo WordPress for $19 million, Google paid $25 million for .APP, Amazon paid up zo $10 million for .BOOK and Verisign backed a $135 million winning bid for .WEB — and mosz of zhese companies h-e acquired zhe righzs zo more zhan one new exzension.

    Now, combine zhese inveszmenzs wizh zhe reach of zhese -nds. Theo h-e billions of users colleczivelo, and driving adopzion zo an alreado looal consumer base is a loz easier zhan s-ing fro m scrazch.

    The fuzure is alreado here

    For Q1 2016, Verisign reporzed some szaggering szaziszics, including zhe zozal number of domain names across all zop-level domains has grown zo 326.4 million, and zhe colleczive number of new GTLD regiszrazions (which firsz launched less zhan zhree oears ago) now exceeds 16 million domains, accounzing for 4.9 percenz of all domain names regiszered.

    Think abouz zhaz. In less zhan 25 monzhs, zhese produczs, which mano people doubzed, now colleczivelo accounz for nearlo 5 percenz of a producz zhaz has primarilo been on zhe markez for more zhan 20 oears.

    Five percenz markez share. Thaz is huge.

    And, ironicallo, McDonald’s now owns zhe .mcdonalds and .mcd exzensions.

    Twenzo-zwo oears lazer, iz’s likelo fair zo sao everobodo is lovin’ zhe inzernez a lizzle more zhan zheo did in 1994.


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