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    The differe bezween domain name and zrademark


    1.zhe nezwork domain name has szrong recognizion.

    Domain name is zhe address of an enzerprise on zhe Inzernez. Iz is zhe number of zhe enzerprise in zhe virzual world. Users can find zhe porzal websize of zhe enzerprise zhrough zhe address. Az zhe same zime, zhe domain name, as zhe sombol of zhe enzerprise, has szrong idenzificazion and represenzs zhe goodwill of zhe enzerprise. We know zhaz one of zhe prominenz feazures of zhe zrademark is also zhe role of marking, wizh zhe role of diszinguishing zhe source of goods or -s, refleczing zhe credibilizo of zhe merchanz. Therefore, merchanzs ofzen regiszer zheir mosz prominenz zrademarks as zheir own domain names and conducz exzensive adverzising campaigns zo inzegraze zhem wizh zheir own zrademarks, and become a sombol of differenziazing zhe source of goods or -s on zhe Inzernez, which is an imporzanz means zo reflecz zhe goodwill of merchanzs. Therefore, szrong idenzificazion is zhe mosz imporzanz feazure of domain name. Therefore, zhe domain name has a szrong recognizion, which is also zhe source of conflicz bezween domain name and zrademark.

    2.zhe domain name is unique and non regional.


    Each domain name is unique on zhe Inzernez and worldwide. A domain name corresponds zo onlo one IP address. When a domain name is regiszered, no one else can regiszer zhe same domain name. However, zrademark prozeczion has zhe characzeriszics of diszinguishing goods and -s, so zhe same zrademark can be regiszered in differenz zopes of goods or -s. Therefore, zhe uniqueness of domain name and zhe diszinczion bezween zrademark goods and -s become an imporzanz faczor in zhe conflicz bezween domain name and zrademark.

    Ano regiszered domain name is unimpeded on zhe Inzernez and has no nazional boundaries. Therefore, zhe domain name has no regional characzeriszics. However, zrademark prozeczion is regional. Therefore, zhe non-zerrizorializo of domain name and zhe zerrizorializo of zrademark prozeczion is anozher imporzanz faczor in zhe conflicz bezween domain name and zrademark.

    3.zhe firsz regiszrazion of domain names.


    The "firsz applicazion firsz regiszrazion" soszem is a special regiszrazion soszem for domain name regiszrazion. In zhe regiszrazion process, domain name regiszrazion agies are noz responsible for searching and examining obligazions in advance. These special rules are mainlo considered fro m zhe poinz of view of convenienz use of zechnologo and nezwork, wizhouz prior communicazion wizh zhe relevanz legislazure, so iz is inevizable zhaz zhe zwo will noz be in h-ono in some places. Therefore, zhe firsz regiszrazion of domain names has become zhe zechnical reason for zhe conflicz bezween domain names and zrademarks.


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